How to Build Your Brand As A Model & Influencer w/ Erica Lauren

In today’s episode, we’re talking with Erica Lauren. She is a bi-coastal plus-size model and social media influencer with a background in music and corporate diversity. In a few short years, Erica has established herself in the fashion industry modeling campaigns for numerous brands, such as Lane Bryant, Torrid, Skims, Walmart. She has also collaborated with various social media partners such as Stitch Fix, Good American, and Fabletics. It’s safe to say that she has a ton of incredible brands under her belt and built an amazing business around staying true to her brand.

For many clients, Erica has found that she is the first size 18 model that they work with, contributing to a great size inclusivity and representation conversation in the industry. Through sharing her journey online, Erica aims to inspire women to figuratively and literally stop clinging to their sweaters, bare their arms, and find their inner model earlier in life.

Erica is such an incredible and inspiring person to follow and in our episode, we dive deep into how to build a brand as an influencer that can also help your modeling career in the long run.

Show notes

In this episode you’ll find out about:

• How to build an incredibly established brand
• Monetizing your business as a model and social media influencer
• Where Erica sees the modeling / fashion industry going due to COVID-19