Why relationships truly are the recipe for success when it comes it creating campaigns that are actually impactful w/ Norah Murphy

The relationships you build within the influencer industry truly are everything. We wanted to take the time to sit down with someone who we have had the pleasure of working with quite extensively over the past few months. Norah Murphy from Who What Wear. Norah has been on Who What Wear’s influencer marketing team for over a year. She works in both presale and post-sale seeing campaigns through from start to finish for top brands such as Macy’s, Bloomingdale’s, Kohl’s and so many more. She is constantly inspired and motivated by people she works with - both on the client end and talent end. In this industry, relationships really are everything and we talk about that so much in this episode.

In today’s episode, we talk about why relationships truly are the recipe for success when it comes to creating campaigns that are actually impactful. We dive into what makes an influencer stand out to the Who What Wear team. This episode is a must listen for influencers and marketers as Norah breaks down what all influencers should know when it comes to being considered for a campaign with some of the leading retailers Who What Wear works with. Norah also breaks down how they measure the return on their investment when it comes to influencer marketing. Something we believe so many marketers really need to listen to.

Show notes

In this episode you’ll find out about:

• Why relationships truly are the recipe for success when it comes it creating campaigns that are actually impactful
• What makes an influencer stand out to the Who What Wear team
• What all influencers should know when it comes to being considered for a campaign with some of the leading retailers Who What Wear works with
• How Who What Wear measures the return on investment when it comes to influencer marketing