The Growth of The Industry In the Past 10 Years w/ Erica Gatlin

In today’s episode, we are very pleased to introduce you to someone who has become a very close member of the Blogist community. Erica Gatlin is a social media maven with over 10 years of experience specifically in the social media and influencer marketing world. She has worked on both agency and client-side ranging from boutique entrepreneurial organizations to Fortune 500 businesses. It’s safe to say that she knows the ins and outs of this industry.

Today we will talk about why as a content creator you should map out a quota for how many gifted campaigns you will take on each month, the growth of the industry in the past 10 years and what Erica believes are the biggest changes she hopes to see in our industry. At the end of the episode, we talk about why brands need and should go back to basics and look for content creators for what they are best at - creating content, and really why the future of content production can and should be in the hands of influencers and content creators.

Show notes

In this episode you’ll find out about:

• Why As a Content Creator You Should Map Out a Quota for How Many Gifted Campaigns You Will Take On Each Month
• The Growth of The Industry in the Past 10 Years
• The Biggest Changes Erica Gatlin Hope to See in the Industry