Finding Your Niche Online with The New York Stylist

Are you curious how to make brand partnerships seem more authentic? Until speaking to Liz Teich of @TheNewYorkStylist, we didn’t realize that building a brand first, before making any partnerships, is the most important thing that you can do. Liz is a stylist, blogger and mother focused on sharing her life as a mom as well as building authentic relationships with her followers and with brands. In this episode we talk with Liz about how she found her niche online, why long term partnerships are more valuable that one off posts and why building a brand is so important online. Liz’s content changed once she became a mom, and why consistently talking about specific storylines has enabled her to connect with her community in a meaningful way.

In this episode you’ll find out about

• Stylist blogger and mother @TheNewYorkStylist
• The most successful brand collaborations she has done to date
• Developing authentic storylines that your community will feel drawn to
• Why focusing on building a brand first is the most important thing that you can do

Show notes

She mentions her blog, thenewyorkstylist.com, as well as brand partnerships including Rent the Runway, Other Stories and Youth Corridor.

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