Manage your campaigns

3/24/2020

The Project tracker is used to manage and plan your collaborations with brands as an influencer.

When collaborating with a brand on a campaign, it is important to track milestones, deliverables, requirements, and other contract details. Projects can be used within Blogist to keep all this information organized and ensure your campaigns run seamlessly.

The Projects page lists your active, upcoming, and completed projects. Any active projects will be listed at the top of the list, followed by upcoming projects, with completed projects at the bottom of the list.

Projects can be created, edited, or removed from within the Projects page. A new project should be created when entering a contract for a new campaign. As you read through your contract, be sure to record any key details in the new project. This will make it easy to reference these details later when you are working on the collaboration.

At the end of the project, be sure to mark it as complete by checking the In Progress checkbox in the project details.

Project events

Some project details, such as posts, invoicing, and content approval include specific dates. These dates will be automatically added to your Content Calendar when your project is created.

  • Box arrival — When a collaboration involves the brand sending a product, the box arrival event can be useful for keeping track of when to expect the product to arrive at your doorstep. If the product hasn’t arrived by this date, it might be necessary to reach out to the brand to ensure the product was sent on time or adjust timeline expectations if the package is delayed.
  • Content approval — Many collaborations with brands involve a date when the brand is to approve your post content prior to sharing with your audience. The content approval event can be used to mark this date on the calendar to ensure you provide your deliverables to the brand on time.
  • Send invoice — Helps to keep track of when to send the invoice to the brand or agency for your collaboration. In some cases, contracts will outline specific dates to send the invoice. Other times, the invoice may be sent following completion of certain deliverables. If the contract specifies to send the invoice after sharing the post, schedule sending the invoice for the same day that you plan to share the content with your audience.
  • Payment expected — Make sure you get paid! Keep track of invoice due dates so you can follow up if a payment is missed.
  • Recap report — It’s helpful (and sometimes required) to share impression and engagement analytics of your campaign content at the end of a collaboration with a brand. Sharing these analytics as well as some key feedback from your audience about the products shows the brand the impact of your partnership and can help open the door for future collaborations with the brand. Some contracts may specify when to send this report, but even if the brand doesn’t ask for it, sending this information over 7 days after sharing your content can strengthen your relationship with the brand.

Campaign planning best practices

  • Stay on top of deliverables! Keep track of handle tags, hashtags, swipe-up links and any other information required for your post upfront while planning to keep your plans organized. It’s important to be prepared ahead of time to avoid scrambling to make sure all details and requirements are included when it’s time to share your content with your audience.
  • Always attach your contract! Attaching your contract to the project makes it easy to find later so you don’t need to dig through your email.

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