Plan your content

3/24/2020

The Content Calendar is used to manage and plan your schedule as an influencer. It supports:

  • Planning content holistically across all channels
  • Identifying opportunities to engage with your audience on a single channel
  • Scheduling and managing campaign activities and deliverables
  • Planning organic (non-sponsored) content
  • Viewing and preparing for upcoming activities
  • Notifying you of upcoming activities
  • Syncing to your Google Calendar

Schedule and Month views

The content calendar supports different ways to see your activity. The default view is the Month view. It looks like a month from a calendar and can be helpful for planning content and identifying opportunities to engage with your audience. The Schedule view is helpful for executing on plans and keeping track of upcoming deliverables.

Every activity is represented on the calendar as an event. Each event describes a specific type of activity.

Event types

  • Giveaway — Keeps track of when a product giveaway is planned in collaboration with a brand.
  • Holiday — Make note of any special days that might help drive ideas for content. Some examples could include your birthday or National Puppy Day.
  • Photoshoot — Plan photoshoots for creating content before posting the content. Tracking both photoshoots and content on the calendar helps to ensure there is enough time for editing and preparing the content between the photoshoot and the post.
  • Post — Content on any of your channels is represented as a post. Within the post, you can select which channel to use for the post as well as any handle tags, hashtags, captions, and other requirements as appropriate.
  • Travel — Keeping track of dates when you’ll be traveling in new locations can help inspire new content ideas and ensure you make the most of an opportunity to create content in a different setting.
  • Other — The Other event type can be used to keep track of any event that isn’t supported as one of the types above. If you find yourself using this type to track project-specific events (see below), it may be better to use a Project. Events that are part of a project can also be shown on your content calendar.

Some events can only be created as part of a project, but can still be shown on the calendar:

  • Box arrival — When a collaboration involves the brand sending a product, the box arrival event can be useful for keeping track of when to expect the product to arrive at your doorstep. If the product hasn’t arrived by this date, it might be necessary to reach out to the brand to ensure the product was sent on time or adjust timeline expectations if the package is delayed.
  • Content approval — Many collaborations with brands involve a date when the brand is to approve your post content prior to sharing with your audience. The content approval event can be used to mark this date on the calendar to ensure you provide your deliverables to the brand on time.
  • Send invoice — Helps to keep track of when to send the invoice to the brand or agency for your collaboration. In some cases, contracts will outline specific dates to send the invoice. Other times, the invoice may be sent following completion of certain deliverables. If the contract specifies to send the invoice after sharing the post, schedule sending the invoice for the same day that you plan to share the content with your audience.
  • Payment expected — Make sure you get paid! Keep track of invoice due dates so you can follow up if a payment is missed.
  • Recap report — It’s helpful (and sometimes required) to share impression and engagement analytics of your campaign content at the end of a collaboration with a brand. Sharing these analytics as well as some key feedback from your audience about the products shows the brand the impact of your partnership and can help open the door for future collaborations with the brand. Some contracts may specify when to send this report, but even if the brand doesn’t ask for it, sending this information over 7 days after sharing your content can strengthen your relationship with the brand.

Planning content

Content can be created by creating a new post event on the calendar. To create a new event, click any date on the calendar month view, or click the Create button in the top left corner of the page and select Event. This will cause the event panel to appear and you’ll be able to edit the details of your event. To plan content, be sure to set the event type to Post.

Content planning best practices

  • Stay on top of deliverables! Keep track of handle tags, hashtags, swipe-up links and any other information required for your post upfront while planning to keep your plans organized. It’s important to be prepared ahead of time to avoid scrambling to make sure all details and requirements are included when it’s time to share your content with your audience.
  • Consistency is key! Use the Calendar Month view to make sure your content is on a balanced and consistent schedule to maximize engagement with your audience. Make sure you are engaging with your audience across all your channels on a regular basis. Use the calendar event filters at the top of the calendar to filter by Post type and then by channel to help find any large gaps in post times for any channel, then schedule content to fill these gaps!
  • Be genuine with your audience! Plan a combination of organic content and sponsored posts. Make sure to share organic content in between any sponsored posts to keep your audience engagement strong.

Updating plans

To make edits to an events in the calendar, select the event by clicking on it, then click the options menu in the upper-right corner of the event panel. This menu allows for making edits to the event or removing the event.

Completing deliverables

To keep track of which activities have been completed you can mark an event as done from the calendar. From the Month view, select an event to view its details in the event panel. Within the event panel, click the In Progress checkbox to mark the event as done. From the Schedule view, this checkbox is immediately accessible directly in the schedule.

Notifications

Each morning, you’ll receive email notifications outlining any upcoming events in the next couple days. If you don’t have any upcoming events, you will not receive this email. You can opt out of the email by managing your email preferences in the Settings page.

You can share an event to your Google Calendar by selecting the event to view its details in the event panel, clicking the Share option in the upper-right corner, and selecting Google Calendar. This will open a prompt within your Google Calendar to create a new event using the details of the Content Calendar event. Make any edits to the Google Calendar event that you’d like and then click the Save button to add the event to your Google Calendar.


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