TikTok Stories: How to Use Them and What to Post

InfluencerBrand4/11/2022

TikTok released TikTok Stories earlier in the fall to a select group of users as a feature to help creators further connect with their audience. Now, the feature is available to everyone. Here’s what you need to know.

TikTok has finally launched TikTok Stories, a new way for users to share original content on the platform. 

Users can now post “vanishing” and short-lived content to Instagram Stories by mirroring many of the Instagram Stories features.

What Are TikTok Stories?

Stories will disappear after 24hrs. You’ll know this concept if you have spent any time on social networks- since the birth of stories on Snapchat in 2013, many platforms have taken inspiration and created their own forms of Stories like Instagram Stories, YouTube Shorts and now TikTok Stories.

What makes TikTok Stories unique from other platforms?

Stories users are able to comment publicly on Stories and see who has seen Stories content.

TikTok Stories is not a list of private stories viewed and the replies sent straight to a DM. Instead, it will display user comments on each story along with an additional tab that allows users to see who viewed each story.

This is a clear difference that will make a huge impact on brands and users using the app. It opens up the doors for more transparency in engagement and two-way conversation in Stories.

How to Use TikTok Stories

So, how exactly should this feature be used and how should the content differ from everything else on there? Since the feature is so new, have fun with it! If you mostly do one style of video on your TikTok feed now, try something different on your stories.

For example, if you’re already doing mostly talking videos in your feed on TikTok, then do something different in stories. Maybe that’s more shots of your day-to-day, incorporating products, meals you eat, etc. etc. Play around with what gets engagement and what connects you to your audience on a deeper level! 

How to post TikTok Stories, step by step

These are the steps to share TikTok Stories:

  1. Tap the ‘plus’ button in the center. You can record videos right on the spot, or upload photos and video from your camera roll.
  2. TikTok’s standard tools such as sounds, effects and stickers can be used to personalize your story.
  3. Send us your story.

If a user’s profile picture has a blue circle around it, you can tell if that story is live. To view their story, you can click on their profile picture.

TikTok makes it easy to consume story content. All Stories from accounts you follow will be available in the same feed regular videos show up.

TikTok Stories: How to Build Community

TikTok Stories are a great way to increase engagement and build a stronger TikTok community. They’re a great way to connect with your community and share more about your day-to-day life.

The TikTok For You Page displays content from all TikTok accounts, but the story panel only shows stories from the accounts that users follow.

Users can’t see your content if they don’t follow you within 24 hours. It’s vital to encourage users to follow you on TikTok to ensure they don’t miss a single story.

Are you unsure what content to share on TikTok Stories?

 Here are some ideas:

  • Exclusive Behind the Scenes Content
  • Q&A
  • Daily activities
  • Promo codes
  • Tips and Tricks
  • Announcements

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