Instagram Live Bonuses: How Instagram Live Badges Earn Creators Money


Milestone Badges: A New Pilot Feature

Instagram has invested heavily into new features and funding for creators, and Instagram Live is no exception. Instagram Live has rolled out milestone badges, meant to incentivize creators using Instagram by rewarding them for their engagement.

The criteria to qualify for these bonuses or what they entail might seem intimidating, but here’s a helpful rundown released by Instagram:

Payouts and Bonuses

You’ll receive bonus earnings if you meet the requirements for each milestone. Estimated bonus earnings will appear in post-Live insights.

Bonuses start at $100 and can go up to $250, depending on the milestone. Your progress toward each milestone is tracked under your Settings in the Badges Milestones page. When you go Live, you can earn:

  • Milestone 1: $100 when you go Live with badges once for at least 15 minutes.
  • Milestone 2: $150 when you go Live with badges with another account for at least 30 minutes.
  • Milestone 3: $250 when you go Live with badges for at least 15 minutes once per week.

Rules and Eligibility

To receive bonus earnings payout from Instagram, you will be required to comply with the below Program Rules (as referenced in the Instagram Creator Incentive Terms). By proceeding with this program, you agree to these Program Rules.

The applicable rules and eligibility requirements are as follows:

  • You must pass and remain compliant with our Instagram Community GuidelinesPartner and Content Monetization Policies.
  • Instagram will not pay bonuses for content reflecting misleading or inauthentic behavior.
  • To earn a bonus, you must meet the Live production requirements (i.e., Live duration and time-frame) for each milestone, which are as follows:

    • To earn the first milestone ($100 cash bonus), you must go Live for at least 15 minutes in the first 7 days after you onboard to badges milestones.
    • To earn the second milestone ($150 cash bonus), you must go Live with at least one other account for at least 30 minutes. If you completed the first milestone, you will have 30 days from the moment of completion to achieve the second milestone. If you missed the first milestone, you will have 30 days from the day you onboarded to badges milestones to complete this second milestone.
    • To earn the third milestone ($250 cash bonus), you must go Live for at least 15 minutes a week for 4 consecutive weeks. You can earn this last bonus multiple times until the program ends. The 4 week tracker will start when the milestone becomes available to you and will restart if you have missed a week.
  • You must complete the first milestone (or wait for the time-frame to pass) to access the second one. Similarly, you must complete the second milestone (or wait for the time-frame to pass) to access the third one.
  • You can see which milestone is available to you and your progress toward achieving that milestone on the badges milestones page, which is accessible in badges Settings. You can also see your earnings reflected in the Estimated Earnings page.
    Note: It might take up to 24 hours to update after you go Live.
  • Lives are subject to review for before bonus compensation is provided. Failure to meet standards set above will result in no bonuses paid out from Instagram.
  • Milestone bonuses do not constitute endorsements of the Live content created to earn those bonuses.

Revenue Share

Instagram’s revenue share for Live badges is currently 0%. This revenue share is subject to change in the future as badges in Live rolls out to more creators.

You can review earnings and invoices in the professional dashboard.


Creators might not have this feature yet, but it’s important to stay up-to-date as Milestone Badges and other new features are released. If you haven’t utilized Instagram Live yet, try experimenting by announcing live events that will engage your community. Instagram Live is a great way for your followers to see your life behind the scenes. If you use Instagram Live for the bonuses alone, your content might not come across as genuine. Make sure you maintain your brand voice and create meaningful live content for your community.

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