Whether you’re a brand or influencer, podcasting can be a way to spread your brand to more eyes and ears. As an audio only format it’s important to create a memorable cover art, cover meaningful topics, and produce something of value.
Before we break everything down, if you’ve come to this blog then you may be ready to get started on your own podcast. BUT if you aren’t ready, here are just a few reasons why we love podcasts:
- You will be able to serve your own content to your community on a platform that isn’t dictated by an algorithm.
- Secondly this is absolutely one of the best ways to connect with your audience on a different platform, they get to hear your voice and experience a different level of connection to your brand.
Here’s how to get started:
1. Choose your niche and name. Just like your very own brand, you have a few topics that you likely cover so stick with that. Your topic can even drive your name but you want to make sure this is something that you can talk about for more than one episode. Looking on Spotify or Apple Podcasts can give you an idea of unique and relevant names.
2. Length and Style. Many podcasts take the interview format. If that’s not your style, you can be the sole speaker and create 5 minute episodes. Whether you decide to do more long form or short form podcasts stick to one style to make the user experience cohesive.
3. Come up with an Introduction. This happens at the top of every episode. We recommend sourcing someone on Fiverr or Upwork to create this for you. Usually a combination of music, title and tagline is a best practice for creating an intro. This can also be one of the few expenses that you incur after purchasing your recording equipment if you do decide to hire someone.
4. Record and Edit. When it comes to recording you want to be in the most soundproof setting possible. That’s probably a no brainer but sound quality means a lot to your listeners. If you plan to interview someone remotely we suggest Skype and if you want even better sound quality use two audio files with a service like Iris. There’s many editing softwares like Audacity or Adobe Audition if you plan to edit your own. However, if the effort and time spent learning the software expends too much time, this is a step you may outsource as well.
5. Launch and Market. When it comes to launching your podcast you want to build hype around your first episode and season. Set the expectation on other platforms like Instagram and YouTube to push your audience towards your podcast. Be sure to make your podcast accessible on Platforms like Apple Podcasts and Spotify by uploading to Anchor and embed the audio file on your website.
On the Blogist Podcast we interviewed Taylor Mobley who is a successful podcaster, member of the Blogist community, and founder of the blog, Blonde and Ambitious - a destination where women can learn more about motherhood, beauty, and overall lifestyle tips. We discussed both why and how to start a podcast and we suggest you listen to it before you get started.
Ready to start a podcast but don’t know where to start? Sign up for our Foundation plan and one of our strategists will be able to set up a strategy call with you to build a game plan around how to launch your podcast!