How To Organize Paid Influencer Campaigns


As a social media influencer, a big part of how you make money is through brand campaigns. Once you’ve pitched a brand and secured a sponsorship now comes time to actually execute!

When working with an influencer marketing agency, or a brand on a campaign, they will have you sign a contract or a SOW (scope of work) that outlines all of your key deliverables and the due dates for the key milestones that go with that paid campaign. With that in mind, if you are a social media influencer, you most likely have a small team, and that means making sure your paid brand campaigns are as organized as possible is a must.

Why? Well, constantly looking back at contracts, for the right Instagram hashtags and handles to use can take a lot of time, and it’s critical that you can use that time on actually creating the content and meeting your deadlines!

Many social media influencers use free or paid social media content calendars to keep track of their paid influencer campaigns, and it’s critical that you are able to seamlessly organize all of your deliverables into one influencer management platform!

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How do you organize your paid campaigns?

It starts with reviewing the contract you got from the brand and outlining all key deliverables that the brand is looking for.

From there, you should look for:

  • Tracking information so you know when you will get your product for your paid influencer campaign.
  • When the content is due for approval.
  • How many days they have to approve the content.
  • When the post(s) need to go live on your Instagram, blog, YouTube channel and more.
  • When you need to send analytics.
  • What the payment terms are (Net 30, Net 60, Net 90)

Making sure you keep track of all deliverables, like handle tags, hashtags and swipe ups when engaging in a paid brand campaign, will help to keep you organized and make sure you aren’t scrambling at the last minute. It will also make sure that you don’t miss any of the requests brands are looking for!

In order to keep track of all of these deliverables, many people look to a paid or free campaign organizer if you are a social media influencer. And you’re in luck, there are a variety of tools on the market today that can help social media influencers keep track of your paid campaigns! Here is a paid campaign tracker tool we recommend.

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