How to Make a Media Kit in 2021


A media kit acts as a resume and portfolio duo in the influencer industry. You need to think about how you show up on Instagram and other social media platforms and display that in this document. We recommend having one pager and a full deck of your bio, your social stats, your demographics, your website, previous brand partnerships, and pricing if it applies.

To get started you’ll want to stay on brand so if you have a specific font or color that you use on your blog make sure you use that. You’ll see some examples below that we created on Canva. If Canva is an amazing resource if you’re looking for a hassle-free way to create your own media kit. Here’s how to get started.

Bio: Start with your bio. We recommend pulling out three things that define you and your content. You want to include your business goals here too.

**Sample Media Kit**

Social Stats: Include honest social media stats here. If you are signed up with Blogist you will be able to get access to your average amount likes along with useful demographic data. Only include your top level stats here. Demographics come later. Read this blog post on engagement rate to better understand how this metric can be leveraged for your pitch.

**Sample Media Kit**

Demographics: Like the other slide example show this data in an organized way that highlights the intersection between your audience and potential brand. Be sure to include demographic data for Instagram and your website. This type of data can be found on Blogist’s influencer dashboard after your sign up. Brand affinity, city, income, and occupation are just a few verticals we offer demographics on.

**Sample screenshot of Blogist’s back end demographic data dashboard.**

Website Stats: If you have created a blog or a shoppable experience on your website we suggest that you include website data. This can be found on Google Analytics. If your website is not set up with Google Analytics here is a guide.

**Sample Media Kit**

Previous Partnerships and Testimonials: Share your past collaborations and brand partnerships by including content and logos of relevant work. If you have old recap reports from these campaigns include stats that show off your work. Be sure that your media kit also shows off your audience’s voice. Include comments, DMs or emails from your followers that give insight into your work and attitude.

Pricing: We suggest that if you are pitching a larger brand then to leave this page out because they have the capability to offer you more than your standard rate. If you don’t know how to price your content then read this blog post. Always have a media kit with pricing and one without. Remember that it’s always professional to know your worth.

Congregate all of this info in a deck that you can download as a PDF. This makes the file easily accessible. For the one pager that we mentioned earlier stick to name, short bio, and a high level overview of your content and stats. These can be attached to introductory emails or even sent over text. We hope this guide helps and it lands you more brand partnerships and work in 2021!

Remember that Blogist helps community members create and refine their media kits. To get some additional guidance and support sign up with Blogist and improve your business from pitch to partnership.

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