How to Grow Your Instagram Following in 3 Easy Steps


With nearly one billion users, Instagram needs no introduction. But with increased saturation, algorithm changes and new features, it’s hard to keep up as a creator.

It’s incredibly important to connect with your existing audience, but learning how to grow Instagram followers organically is even more critical in 2021.

Want to know how to grow your Instagram followers? Check out Blogist’s three easy tips below!

1. Goldilocks and the Three Hashtag Buckets

Is there a limit to how many hashtags you can use on Instagram? Is there a specific hashtag for Instagram followers?

Newer content creators who want to know how to become an Instagram influencer often ask about volume when creating a hashtag strategy. As you build a following on Instagram, it’s important to take a more nuanced approach. The team at Blogist calls this the Goldilocks Strategy.

Goldilocks didn’t want porridge that was too hot or too cold. Like Goldilocks, aim for a hashtag that is just right when trying to grow your Instagram following!

5,000 posts or fewer under a hashtag? Probably too small. Not enough users on Instagram are searching for it.

100,000 posts or more on a hashtag? You’re probably aiming too high. It’s easy to get lost in the weeds with a crowded hashtag, and your content is less likely to get noticed.

5,000-100,000 posts on a hashtag? It’s just right. You’re more likely to be featured under the “top posts” tab if your content gets great engagement.

These aren’t hard-and-fast rules: it’s okay to use small or large hashtags sprinkled in with your just right choices! Just make sure the bulk of your hashtags make you discoverable to users who are likely to engage with your content.

Optimizing your Instagram bio is a great way to increase your discoverability without relying solely on hashtags. Check out our post on optimizing Instagram bios for more.

2. Target Your Ideal Follower

If you’ve run a product or service-based business, you know that creating a detailed customer profile is key to getting sales. Even if you’re not selling a specific product or service, you still have to get specific about your ideal follower. Being clear about who you’re serving is key to growing your Instagram.

Dig into your Instagram analytics. How old is your average follower? What is their gender identity? Where do they live?

Once you have the basic demographics down, try to flesh out what they want. What’s on their mind? What do they worry about? What would make their lives easier?

Creating a detailed profile of your ideal follower can help you tailor your content to users who are more likely to engage with you!

Presenting yourself as a solution to your follower’s pain points will help you grow your Instagram followers and create genuine community.

3. Create a Community Campaign

Giveaways are a common engagement strategy for brands and influencers alike, but you don’t have to host a giveaway to reach new followers.

Do you post about body positivity? Encourage your followers to share their own story using your hashtag. Do you volunteer with underprivileged youth in your spare time? Why not share what you’ve learned from volunteering and create a fundraiser to benefit the organization?

Create a campaign rooted in causes that are close to your heart. Your passion will shine through your posts and you’ll reach a group of people who are like-minded.

It’s much better to build a genuine relationship through causes you care about than to focus on numbers for the sake of numbers.


Picking just right hashtags, creating an ideal follower profile and community campaigns are three actionable ways to increase your Instagram followers.

Aim for a genuine, engaged following instead of focusing solely on numbers. Your growth will be sustainable and attractive to brands!

Looking for a one-stop shop for influencer education and resources? Sign up to join the Blogist platform and start growing today.

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