Eighty-two percent of internet traffic in 2021 will be video traffic. We’ve recommended using reels and TikTok more but YouTube is where things are truly headed. Think about it, YouTube is a great platform to utilize as a way to diversify your content. If one day Instagram were to shut down one day you would want your content in other places for safe keeping. Although it’s not all about having a backup strategy. YouTube can be a way to reach a new and more engaged audience. As we mentioned in our 2021 projections for the influencer industry, nailing short form video content should be at the top of your to-do list. Here’s how to get started.
- Log in with your Google account. You receive a personal account through Google.
- Create a brand account on YouTube. Go to your channels page and create a new channel. You’ll want to create a brand account because you can get access to analytics and you give permission to your team to get into the account with a separate login.
- Set up the brand. As with Instagram it’s important to set up your brand identity when starting another social platform. You’ll need to add your website link to your YouTube banner and fill out profile photos and various contact info.
- Upload your first video…
So now that you have set your channel up you need to know how to use YouTube. The hardest part is getting a few videos up. Think about the categories you want your videos to fall into. Even consider how you would like to highlight brand partnerships on this channel in the future. That way you can focus your content in a way that serves the future of your online business.
- Film with an iPhone. You really don’t need special equipment when you’re just starting out. You want to invest as you go. However, you need to make sure that you’re in a quiet room where the sound diffuses nicely. For instance you do not want to film in a wide open foyer where your voice carries. Film with natural light or with the aid of a ring light. You don’t want to be too dark or overexposed because you cannot fix that when you edit.
- Edit. You can simply edit in iMovie for the first few videos you make. Cut out long pauses or places where you ramble. However if you’re feeling overwhelmed jump on fiverr or upwork to search for a video editor. For a small fee you can find someone to edit your video. If you don’t want to spend the money try this tutorial or this one.
- Upload and make your channel discoverable. At this point SEO is present in just about every medium on the internet so you need to go to your channel’s advanced settings and enter keywords that are relevant to your content. You will also want to allow your channel to pop up as a recommended video so scroll to the channel recommendation section and press allow.
- Verify. Once you feel like you understand how to use YouTube as an asset to your business verify your account with this link. Your channel capabilities will gain access to more features through this last step.
This can take an afternoon to get set up and a day or so to film or edit. Be sure to do some research on what makes a compelling video. Here are some content ideas from a recent blog post. This tutorial goes over the formatting of the video and how you should deliver your CTAs if you have any. Be sure to call out your new channel and new videos on Instagram. This will be a surefire way to get your audience over to YouTube and give them new and fresh content. Starting your YouTube channel will help grow your Instagram followers while creating something completely new.