How to Break into the Amazon Influencer Program

Influencer10/10/2020

Amazon is a way of life. The online retailer has trained their consumers to come to their platform anytime they want anything. Now lets train your audience to do the same. By adding in Amazon affiliate links to your website and blog you will be able to create a shoppable experience for your followers. Let’s dive into some research about the platform and how to make it work for you.

Amazon Affiliate

Anyone can become an Amazon Associate. With high brand awareness and plenty of products to purchase, it’s the perfect place to test the affiliate marketing waters. Here are the three draws to Amazon’s Associate program.

  1. It’s easy to enroll. You can set everything up within five minutes
  2. Links are simple to use. All you have to do is search for the product and grab the link
  3. Paid based off of the product and potentially more if people add more items to their order. That’s right, you brought them to the site so you earn commission on the complete order.
  4. Paid more for linking Amazon’s own product lines.

As you can see there’s a huge opportunity to diversify your affiliate strategy through Amazon. It’s important to note that it’s especially important to identify your niche or focus since you are paid commission off of the item category as well.

Amazon Influencer

As an extension of the Amazon Associate program, the Amazon Influencer program is a step above the associate program that allows you to make your own storefront and earn more commission. Typically it’s great to start out in the Associate program to prove that you can convert and then move to the Influencer program. After you level up to the Amazon Influencer program it’s important to strategize how best to use your time spent on the platform. Here’s how we suggest you get organized.

  1. Use a content calendar to strategize when you plan to post your Amazon round up both on Instagram your blog. Ideally building three blog posts a week with links and images is a great way to train your followers to come to your website. A content calendar can also help you keep track of previously linked products. Click here to get started with our content calendar.
  2. Link publicly. You are not allowed to post affiliate links in private Facebook groups or in your emails. Instead link your blog posts or instagram posts that push your followers to the publicly available link.
  3. Create a storefront. You can keep track of all of your Amazon products with a storefront. Although you may not push your followers to that platform, it’s another representation of you and your business and can provide you followers with their preferred user experience.

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  4. Make your website shoppable. If you train your followers to come to you to hear about the best athletic wear on Amazon, quantify your impact by creating a shoppable experience on your website. The Amazon storefront is great, but if you’re able to push your followers to your blog from your emails or Instagram then you are at the forefront of their mind when it comes to purchasing Amazon products in the future.

There’s lots of trial and error with beginning something like this but consistency is at the top of the list of recommendations. Not everyone will start out making six-figures off of either Amazon Affiliate or Influencer programs, but it’s all about what you are doing to get your audience to actively swipe up. Remember that this is like any other brand partnership and your authentic content is one of the key traffic drivers. You’re ultimately there to solve a problem for your audience and provide them with what will be helpful for them. Since Amazon has such a wide range of products, you’re able to solve a lot of problems, so we encourage you to get started today.


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