One of the #1 questions we get asked when it comes to TikTok is, “how do I go viral and grow my following”? TikTok has quickly become a proven channel for both content creators and marketers when it comes to creating content that reaches a significant number of people.
With this, much like any social media channel, it’s important to make sure that you have a clear strategy in mind when producing content for TikTok to ensure your content reaches as many people as possible, and is built to go viral!
Here are the 9 best TikTok practices from our experts that will help to make your content go viral:
Hashtags are Your Best Friend
Much like hashtags on Instagram, hashtags are the currency of TikTok, without hashtags your content stands no chance of being discovered by other users. The more hashtags you use, the more visible you will become. It sounds simple in its most basic form, but you need to make sure that you are using the right hashtags for the job.
Any preparation that you put in will increase the visibility of your content, so it is worth the time evaluating and analyzing what hashtags are trending. Look at users within your target market and demographic and see what they are using and make sure that you use the same. Don’t just use #fyp and #foryou.
You want to use hashtags that are relevant to your subject matter and not just jump on the bandwagon with hashtags that aren’t, if you do this you will be overlooked. Assess which hashtags are getting the best responses and highest level of engagement and build your content around that so the link between both is smooth and seamless.
TikTok Growth Services
Some of the higher tier influencers started by using a growth service app like TokUpgrade. In our experience if you create high quality content and use the correct hashtags, you can grow organically and go “viral”.
TikTok Viral Challenges
Participating in TikTok “trends” is also an amazing way to boost your following and get more recognition - some of the current trends happening right now are the #whippedcoffee or #dalgonacoffee challenge, #nakedchallenge #quarantinechallenge and any of the dance challenges (renegade etc.) another way is by duetting someone who already has a huge following - duetting someone is kind of like challenging them but both of our videos play at the same time!
Make Short Videos on Tiktok
Most people have up to a minute for each video, most of the famous (viral) videos are less than 30 seconds!
Use Trending Songs on TikTok
Again, research what songs are trending as this changes weekly, sometimes daily.
Play with Your Posting Time
Most big TikTokers post several times a day in order to gain more traction and engagement - however this does not mean posting a video and then deleting the video if it does not get views right away. TikToks algorithm is generated towards collecting recognition over time, sometimes leaving a video for weeks can make it go viral and show up on peoples #FYP!
Engage with other TikTok influencers
Go live, engage with big ballers in your niche, who comment back on your videos!
Share your TikTok Video on Other Platforms
One of the easiest ways to grow your TikTok following is sharing your video to Instagram, Snapchat or even Facebook.
Consistency is Key on TikTok
Once you set your niche and aesthetic, stick to it no matter how hard it may be at first! Consistency is the only algorithm this app has!