Search engine optimization (or SEO) for blogs is one of the keys to getting Google to serve your content to more people, and is a great way to get more traffic to your site. Following search engine optimization parameters when it comes to content creation can be a game changer when it comes to securing unique visitors to your website.
To make sure you’re making the most out of the time spent creating your blog content follow these five tips.
1: Plan out your keywords - Identify appropriate search keywords that are related to the piece of content you’re about to write and add them to the header of the document to help guide your writing. The more specific or niche the topic, the easier it will be to rank on the first page of search results. Identify long-tail keywords, such as best SEO tips for small businesses to help further define your niche.
For example: How to get more followers is too broad and will be difficult to rank for. Adding specificity to the topic makes the content more valuable: How to get 1k real followers on Instagram.
2: Come up with a compelling and optimized title- The content title is what shows up as the blue link in Google search results. It should be concise and interesting and make you want to click to read more. Remember to include keywords in the title, but don’t make it sound forced. The title should read naturally while including appropriate keywords.
3: Adds links (external and internal)- Identify other pieces of content on your website you can link to from this piece of content. Linking to related on-site content helps keep visitors engaged and on the website and adds an SEO boost to linked pages.
Find other external links like your Instagram profile or YouTube page to link in your content to drive more traffic to your other platforms. This will continue to tell Google that your content is valuable and push your posts higher in the ranking results.
4: Create a meta description- Write a compelling description for your blog post. This will show up as the text below the link on search engine results pages. It should be concise and short enough to fit on a search results page without being cut off, but longer than the title.
It should give readers enough information to grab your reader’s attention and want more, but not so much that they don’t need to click in to read the article anymore. Remember to include keywords in the description: Important keywords from the user’s search term will be bolded in the description. Make sure the description has a good balance between including important keywords and sounding natural to a reader. It shouldn’t sound like the keywords were forced into the description.
5: Organize the content to make it easy to read. Break out your content in smaller concise paragraphs. Numbering your tips or spacing out your ideas will make it easier for your reader to digest. Headings and subheadings are also great to push your keywords and implement long-tail keywords in a way that sounds natural.
And for more on SEO, be sure to check out this podcast where we talk about why SEO is so important, (and don’t forget to subscribe on iTunes so you don’t miss an episode)!