5 Micro-Influencer Marketing Predictions for 2022

InfluencerBrand1/7/2022

Micro-Influencers on the Rise

2022 is the year of the micro-influencer. So, what exactly is a micro-influencer? Hubspot defines micro-influencers as having anywhere from 1,000 - 10,000 followers. If you’ve ever thought you had to have a huge amount of followers to start making money, it’s time to change your mindset. In fact, it’s never been about follower count to begin with - here’s what really matters when it comes to making an impact online! However, businesses are starting to see the benefits of working with smaller influencers, or micro-influencers, as they’re called and here are a few reasons why:

  1. Their audiences are more engaged than those with larger followings
  2. They have a more targeted following
  3. Typically speaking, they charge more affordable rates than large influencers 

Micro-influencers are all over both Instagram and TikTok. If you’re looking to start working with micro-influencers in 2022, here are a few ideas on how to partner together.

Influencer outside

@beedurst

5 Micro-Influencer Marketing Predictions for 2022

We expect this year to be huge for micro-influencers. Here are a few marketing trends we’re seeing in 2022…

1. Micro-influencers will be used in larger campaigns with bigger influencers 

Micro-influencers give brands an opportunity to reach both a more targeted and a broader audience due to their more affordable rates, which is why we think we’ll see a shift in larger brands using them. Instead of focusing on a handful of large influencers, brands will start to use less large influencers and more micro-influencers with their budgets.

2. Brands will work harder to find the right fit when it comes to micro-influencers

When brands set aside a designated budget for influencers, they’re also going to start setting aside time and tools to find the right fit. They’ll also expect to see more analytics and impact post-campaign.

Influencer in front of a wall

@curvesbyzo_

3. Micro-influencers will have a huge impact on brand storytelling

Don’t minimize accounts with smaller followings. The strong relationships these micro-influencers have with their audiences are extremely valuable and they can drive results fast. Utilizing micro-influencers in their marketing strategy will be key for brands in 2022.

4. Ongoing Partnerships will be emphasized 

Rather than one-off posts, brands will start to emphasize ongoing partnerships with multiple posts. While this costs more for a brand, it builds trust with an influencers’ audience, ultimately giving brands results.

Influencer in winter attire

@bridgetlaurenh

5. Micro-influencers will be especially impactful on a local level 

As we’ve mentioned, micro-influencers typically have a more targeted following, which especially comes in handy on a local level. For businesses looking to make an impact in specific regions, finding micro-influencers in that area is our recommended approach.

2022 is the year to start your micro-influencer business. If you’re ready to take the leap and start creating content that converts, click here to sign up today to become a member of the Foundation plan.

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