5 Micro-Influencer Marketing Predictions for 2022


Micro-Influencers on the Rise

2022 is the year of the micro-influencer. So, what exactly is a micro-influencer? Hubspot defines micro-influencers as having anywhere from 1,000 - 10,000 followers. If you’ve ever thought you had to have a huge amount of followers to start making money, it’s time to change your mindset. In fact, it’s never been about follower count to begin with - here’s what really matters when it comes to making an impact online! However, businesses are starting to see the benefits of working with smaller influencers, or micro-influencers, as they’re called and here are a few reasons why:

  1. Their audiences are more engaged than those with larger followings
  2. They have a more targeted following
  3. Typically speaking, they charge more affordable rates than large influencers 

Micro-influencers are all over both Instagram and TikTok. If you’re looking to start working with micro-influencers in 2022, here are a few ideas on how to partner together.

Influencer outside


5 Micro-Influencer Marketing Predictions for 2022

We expect this year to be huge for micro-influencers. Here are a few marketing trends we’re seeing in 2022…

1. Micro-influencers will be used in larger campaigns with bigger influencers 

Micro-influencers give brands an opportunity to reach both a more targeted and a broader audience due to their more affordable rates, which is why we think we’ll see a shift in larger brands using them. Instead of focusing on a handful of large influencers, brands will start to use less large influencers and more micro-influencers with their budgets.

2. Brands will work harder to find the right fit when it comes to micro-influencers

When brands set aside a designated budget for influencers, they’re also going to start setting aside time and tools to find the right fit. They’ll also expect to see more analytics and impact post-campaign.

Influencer in front of a wall


3. Micro-influencers will have a huge impact on brand storytelling

Don’t minimize accounts with smaller followings. The strong relationships these micro-influencers have with their audiences are extremely valuable and they can drive results fast. Utilizing micro-influencers in their marketing strategy will be key for brands in 2022.

4. Ongoing Partnerships will be emphasized 

Rather than one-off posts, brands will start to emphasize ongoing partnerships with multiple posts. While this costs more for a brand, it builds trust with an influencers’ audience, ultimately giving brands results.

Influencer in winter attire


5. Micro-influencers will be especially impactful on a local level 

As we’ve mentioned, micro-influencers typically have a more targeted following, which especially comes in handy on a local level. For businesses looking to make an impact in specific regions, finding micro-influencers in that area is our recommended approach.

2022 is the year to start your micro-influencer business. If you’re ready to take the leap and start creating content that converts, click here to sign up today to become a member of the Foundation plan.

start your business today

Related posts

Want expert tips to build your brand?

Sign up for our mailing list. We promise we'll only send the good stuff.