Like your blog you have complete control over your email list. When built carefully your email list gives you direct access to your audience. There are no algorithms to compete with and you do not have to pay money to get eyeballs on your content.
The benefits of email marketing include
- Connecting with your audience on a personal level
- Building a reliable stream of income
- Targeting the right audience
- Promoting content at the right time
Most social media platforms are ‘push’ platforms so you are putting messages and content out without people necessarily opting in. With email marketing your audience is actively subscribing to your content. This is a ‘pull’ relationship where you’ve pulled them into your community so much so that you’ve now captured their email address.
Here’s how to get started with email marketing
Get your audience to opt in
Build a Welcomes Series
Create a Weekly Newsletter or Weekly Roundups
First you need to make sure your website has a strong funnel that encourages your followers to fill out a contact form on your website. You can offer up exclusive offers or information that can only be found in your newsletter on Instagram to encourage more sign ups
Building out a welcome series will ensure everyone has a personalized on-boarding when subscribing. Essentially all you have to do is set up an email trigger for when someone signs up for your list. This is a great way to get a community member further engaged with your brand and tell them what to expect.
Creating a branded weekly newsletter or roundup for your current subscribers that is consistent enables you to be seen as a reliable resource for your email list. We suggest coming up with a name or subject line that is catchy and memorable.
4. How to Grow with Email
Freebies are an awesome way to capture someone’s email. Think of style guides, travel guides, popular recipes, or exclusive podcast episodes. These are all resources that can be offered in exchange for your audience entering their email address.
This can live on your website, but social media is another way to let members know what you can give them in exchange for their contact.
Also, if you’re increasing overall traffic to your website you’re increasing the amount of opportunities people have to fill out an email contact form. Head to this post to find six effective strategies to increase your blog traffic.
Our BIG Announcement
With that, we are so excited to announce the launch of Blogist’s new newsletter the #WeeklyFeed. This is a weekly email coming to your inbox to share updates so you can stay in the know about everything social media, branding, influencer marketing and more.
Please be sure to subscribe to get this amazing resource sent to your inbox every Saturday. All you have to do is enter your email at the bottom of this page.