A new feature just rolled out on Instagram that will now allow creators to make ad revenue via IGTV ads.
In a long going attempt to bring creators from YouTube to IGTV, Instagram announced this week that they will be rolling out different ad experiences meant to drive ad revenue via Instagram’s video platform (IGTV).
According to the team at Instagram, their focus is to “support creators’ investment in IGTV by sharing advertising revenue with them”.
Now, IGTV ads will initially appear when people click to watch IGTV videos in their feed (much like the video streaming platform YouTube does) and the ads will be no more than 15 seconds to ensure that viewers have the best viewing experience.
Instagram announced on May 27th, that they will be testing ads with a small group of creators and advertisers and will begin to expand to many different creator accounts. The one caveat? You must have a business account to be a part of the people who will have ads embedded in their IGTV videos.
So what does this mean for you? And how much money can you expect to see from ad revenue? In an interview with The Verge, Instagram’s COO, Justin Osofsky shared with readers that the “IGTV roll out will grant creators 55% share of all advertising in IGTV, the same rate as YouTube”.
By opening up IGTV to ad revenue, the hope is that more creators will start to use IGTV as a video platform. That said, we recommend really thinking about where your audience is. If they aren’t going to consume your IGTV video content like they would YouTube, don’t make a grand rush to switch to IGTV videos. But if you already have built a loyal community that loves your videos on Instagram, this is a very exciting next step in monetizing the hard work that goes into creating a long form video for Instagram.