For co-founder Julian, seeing a follower really connect to a business or influencer is a truly magical experience. She began her career growing the online audiences of fashion and beauty brands, but started adding influencers into the mix two years ago — all in pursuit of building those authentic connections. She quickly discovered that the information needed to form successful brand partnerships wasn’t readily available, and no products existed to help simplify the process.
Julian realized it was necessary to develop a tool that helps both influencers and businesses win. So she launched Blogist to make it happen.